When it comes to the original Facebook profile page, your identity is simple – you perform actions as yourself (your name will accompany status updates, messages, etc). With a fan page, however, your identity becomes more complicated; your actions will sometimes assume the identity of your organization and will other times be associated with your individual profile name. So how are you supposed to know which hat you’re wearing when you perform a given action? Take a look at the list below.

Commenting on your own fan page: Your Org

Commenting on any other page: You

“Liking” something on your own fan page: You   

“Liking something on any other page: You

Posting an update on your fan page: Your Org

Sending a private message to another Facebook user: You