It's been a heck of a year in social media, and we've had fun noting various tips and trends throughout. Here are our top ten most popular posts in 2013. Enjoy!Read More
I've been in charge of this blog for almost four years now, and it brings me such joy to hear from people who read and enjoy it. I'm lucky to be able to write about a subject I find fascinating: nonprofits and technology. So as a "thank you" to all you awesome readers, here's some holiday fun for you - a poem (with some fun, festive links) I wrote for our annual holiday email. Peace!Read More
Google has offered $10,000 ad grants for years, giving nonprofits tremendous opportunities to get their message out through the various Google ad platforms. We're asking Facebook to do something similar, to help make a difference in the world.Read More
I didn't think I'd already need a followup post to yesterday's rant on Facebook's new Donate button, but a slew of blog posts and a couple of announcements from Facebook have driven me to this point.Read More
Oh, Facebook. What are we going to do with you? I have such mixed feelings about Facebook this month. On the one hand, they've just implemented a feature that, let's face it, they should have done YEARS ago (or at least in time for Giving Tuesday): the ability to donate to nonprofits directly through their Facebook pages. On the other hand, users have noticed that brand page reach has taken a sudden downturn. This isn't just anecdotal evidence, either: Execs at Facebook have flat-out said that organic reach for brand pages will decline due to their yet-again-revamped News Feed algorithm (they never tire of tinkering with that, do they?).Read More
Whether you're in marketing, communications or fundraising, you communicate with a lot of people every day.
And if there's one thing we marketers and fundraisers have had drilled into our heads, over and over, it's the importance of knowing your audience.
But when you're working with a large number of people, that can be hard to do. Getting to know thousands or hundreds of thousands of people on an individual basis has historically been a daunting prospect at best, impossible at worst.
Not anymore.Read More
Looking back, I think the Doctor Who 50th anniversary special can teach us a few things about social media.Read More
Happy Giving Tuesday, everyone! In honor of this special day focused on contributing to the great work of nonprofits, I wanted to share with you this powerful video from the Rockefeller Foundation on the difference philanthropy has made, worldwide, in the past 100 years. Take a look!Read More
A lot of people make the mistake of believing social media is free. I thought I'd take a moment to outline what's free and not free in social media.Read More