Why Convos With My 2-Year-Old is a viral hit

"Actual conversations with my 2 year old daughter, as re-enacted by me and another full grown man."

That's how the new "Convos With My 2-Year-Old - Episode 1" video is described. The video is a viral hit, racking up over 93,000 views in just a couple of days.

Why does it resonate so well?

A few things make this video stand out:

  1. It takes a familiar, relatable situation (kids being weird) and twists it in a new and different way. We've all seen awkward-kid videos ("Charlie Bit My Finger," "David After Dentist," etc.), but this video replaces the awkward kid with a grown man re-enacting the scene.
  2. It's well-produced. The video is well-lit and has good-quality sound, as well as polished title and end credits sequences. The acting is good, too.
  3. It's short. The runtime of the video is under two minutes, hitting the sweet spot of the viewer's attention span.
  4. It's simple. The premise is easy to grasp. He doesn't try to do a montage of several conversations - he just focuses on one.
  5. It's genuinely funny. The dramatic acting, the reaction shots...it's hard not to watch this and laugh.

These are simple principles you can apply to your nonprofit's videos. Some resources to help: