"Actual conversations with my 2 year old daughter, as re-enacted by me and another full grown man."
That's how the new "Convos With My 2-Year-Old - Episode 1" video is described. The video is a viral hit, racking up over 93,000 views in just a couple of days.
Why does it resonate so well?
A few things make this video stand out:
- It takes a familiar, relatable situation (kids being weird) and twists it in a new and different way. We've all seen awkward-kid videos ("Charlie Bit My Finger," "David After Dentist," etc.), but this video replaces the awkward kid with a grown man re-enacting the scene.
- It's well-produced. The video is well-lit and has good-quality sound, as well as polished title and end credits sequences. The acting is good, too.
- It's short. The runtime of the video is under two minutes, hitting the sweet spot of the viewer's attention span.
- It's simple. The premise is easy to grasp. He doesn't try to do a montage of several conversations - he just focuses on one.
- It's genuinely funny. The dramatic acting, the reaction shots...it's hard not to watch this and laugh.
These are simple principles you can apply to your nonprofit's videos. Some resources to help:
- DIY social media video for your nonprofit webinar with Aaron Bramley
- Nonprofits and video: Top 5 film tips webinar with David J. Neff
- YouTube Announces Winners of 2013 DoGooder Video Awards (Great examples of excellent nonprofit videos)