We are! For the uninitiated, NTC is THE conference for people in the nonprofit tech sector. Whether your bag is social media, web development, web design, IT, or anything else tech-related, you'll learn a lot and meet a ton of cool people next week in San Francisco.
Some of Small Act's clients will be presenting at the event on how they're using social data, so if you're planning to attend, please give them some love and attend the session!
The Hills are Alive...With Social Data (#12NTCDataRocks) 1:30-3 p.m. Wednesday, April 4 Franciscan B Amy Bastian (The Nature Conservancy) and Kristin Johnson (National Wildlife Federation)
Description Social CRM (Customer Relationship Management) is use of social media services, techniques and technology to enable organizations to engage with their customers. As an emerging discipline, interpretations of Social CRM vary, but the most frequently quoted definition is from Paul Greenberg: “Social CRM is a philosophy and a business strategy, supported by a technology platform, business rules, workflow, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It's the company's response to the customer's ownership of the conversation."
Can social CRM tools save the world? Two nonprofiteers share their experiences, both positive and negative, in adding data from social networks to their existing customer relationship management tools. Learn how social data has brought their online communities to life and changed their engagement strategies from a linear progression model to a multi-dimensional plan.
1. Learn how nonprofits are using social data to get more donations, volunteers, and advocacy actions 2. Learn how nonprofits are using social data to segment and hyper-target their lists 3. Learn how nonprofits are using social data to find their existing donors and volunteers on social networks
And our own Casey Golden will be presenting a session that promises to be awesome:
What is Social Influencer REALLY Worth? (#12NTCInflu) 3:30-5 p.m. Wednesday, April 4 Cyril Magnin II (Parc 55) Mark Davis (Blackbaud), Casey Golden (Small Act)
Description Okay, so somebody has a lot of Twitter followers and a ton of Facebook friends. What does that really mean to your organization? Emerging studies are showing that people who are more socially connected online can be - and often are - a huge asset to nonprofits. They're better-equipped to help you raise money and spread the word on campaigns, and also donate more money personally.
1. Learn how to find the social influencers who are already committed to your organization. 2. Learn how to deepen relationships with social influencers. 3. Learn about success stories from other nonprofits who are making use of finding and engaging their top social influencers.
Bonus: Last month, there was a call for videos about why people loved the NTC. Below is the whimsical video Small Act submitted:
Got a session you'd like to promote? Post a link in the comments!