What do "RT," # and @ have in common? They don't belong on Facebook.

Sigh. I saw this in my Facebook news feed this morning from an organization I follow:




Now, on a certain level, I understand why messages like this get posted to Facebook. Staff time is a precious and extremely limited resource for every nonprofit I've ever worked for or encountered, so any tool that promises to save you time is instantly a godsend.

But when your audience is looking at your Facebook feed, terms like "RT," hashtags, and @ signs are confusing at best; sloppy and unprofessional at worst.

The message isn't even complete; because it's a retweet that went over character count, it links back to Twitter to see the rest of the message.

This is the kind of message that tells your audience, "Communicating effectively isn't a priority for us. We don't have time for you."

It is possible to communicate effectively, with the same message, on Twitter and Facebook. But it takes forethought, and it certainly doesn't include RTs, hashtags, or @ signs. It's important to bear in mind that:

Not everyone ‘gets’ Twitter.  Facebook is the more widely used platform.  If I had to make a guess based on Facebook users vs Twitter users, only 10-20% of your Facebook friends are Twitter users.  So why annoy the other 90% with things that Twitter users are used to seeing.  If you must double post on a topic – think about the Facebook people first. [via]

So people. Please. Stop cross-posting messages clearly meant for Twitter on Facebook. It may take another couple of minutes to compose a slightly different message for each audience, but it is worth the time investment.