Webinar: Social Media for Associations

Earlier this week, Jessica Etter from the American Podiatric Medical Association (APMA) presented an awesome webinar on how associations can make good use of social media. She specifically focused on how her strategy for doing more targeted outreach of individuals has paid off. Check out the video of the webinar below, which includes an extended Q&A period and some examples of how she's segmented her social media contacts to allow for easier targeting of messages.