VIDEO: Understanding the Value of Your Social Media Influencers

Last week, I mentioned the new white paper we co-authored with Blackbaud and the National Wildlife Federation, Understanding the Value of Your Social Media Influencers: How to Identify and Empower Those Who Can Engage an Entire Community. (There's also a nifty infographic on social personas you should check out.) Now there's a fun video available that promotes the white paper, featuring our own fearless leader, Casey Golden. Enjoy!