Facebook unveiled some pretty major changes last week at their f8 developer's conference...updates that left a lot of people scratching their heads and wondering how all the new features would affect them, their privacy and their brand pages.
Meanwhile, Google+ quietly rolled out some super powerful tools that will be HUGE for nonprofits. Let's break it down.
- Brand-new features include overhauled profile pages (now called "Timeline"); a change to the Open Graph that now allows you to [verb] any [noun] (as opposed to merely "liking" a "page"); a change to app permissions so they can share everything you do; a new "Ticker" for less-important, real-time updates; and added movie, TV and music integration where you can learn about new stuff your friends like.
- While most of the changes above don't directly impact brands, some speculate that major changes are coming to brand pages soon.
- The biggest change to brand pages is that you no longer have to "like" a page in order to interact with it. Do not panic.
- If my warning to not panic doesn't help, check out what John Haydon and Beth Kanter have to say. Trust us, these changes are actually good opportunities for your nonprofit.
In all the hullabaloo (I love that word) over Facebook, you may have missed some quiet but critical changes from Google+ last week, including:
- The product is now in "open beta," so anyone can join - no invitation needed.
- You can now share your circles with your friends (hello, "group" functionality!). This will be an amazing way for nonprofits to recognize their top supporters and gather people around an issue, much like Twitter lists and Facebook groups do now.
- You can now live-broadcast a Hangout beyond the 10 people who can participate (who show on the screen). Now you can host live events and Q&As for as many people as you want, for free. Amazing. You can even do mobile Hangouts if you have the right phone.
I see nothing but possibilities with all these new changes. How about you?