We all want to get the word out about our nonprofits. And once in awhile, asking friends to retweet your content pays off. But if you're constantly hounding people, particularly strangers, to retweet your posts...you may be shooting yourself in the foot.
Really? What's the harm in asking strangers to retweet my content?
Asking strangers to retweet your content:
- Takes time,
- Is usually ineffective, and
- May get you blocked if you try it too often with the same people.
To point #3, author John Scalzi actually has a nicely-written retweet policy that, I suspect, is the unspoken retweet policy of many celebrities or people with high follower counts. In it, he says:
Repeated pesterings for retweets is far more likely to encourage me to block your account, particularly if from my point of view you’re someone I don’t know asking me to help you do something I have little knowledge of.
Put yourself in his shoes. If you were constantly pestered by strangers to post content unrelated to your area of expertise, how often would you actually oblige?
How to effectively ask for retweets
There are, however, more effective ways to ask for - and get - retweets. But use both these techniques with care, as they'll lose impact (and annoy people) if you use them too frequently.
- Include this phrase in particularly critical tweets: "RT (plz)." (John Haydon does this well.)
- Direct Message (DM) close friends and colleagues with a friendly phrase like, "Hey [name]! Would you mind retweeting my post about [XYZ]? It would really help a lot."
What's your take? What techniques have you used successfully to get your content retweeted?