I'm turning this post over to you, the commenters!
Think about the conferences you've attended, the blog posts you've read, and the things you've discovered on your own about social media in the past year or two.
We've all had those "aha" moments. What's one that's stood out for you? What valuable tip would you pass along to someone who is just getting started with - or re-strategizing - a social media program for a nonprofit?
I'll feature the best tips in a future blog post, with credit given to those who provided the tips.