Our fearless leader, Casey Golden, is giving a presentation today at the Foundation Center Washington, all about how to use social data to deepen your knowledge of your prospects. The full slide deck is below.
So how can you use social data for prospect research? In short, social data can help you learn what your prospects are truly passionate about, so you can better connect your organization's mission to their lives.
Social data can also help your organization:
- Identify new sustainer gift givers
- Increase mid-level gifts by knowing who to ask for more
- Find new major gift prospects by identifying VP-level (and higher) executives
- Implement a matching gift program by identifying where donors work
Learn more in the slide deck below!