New Social CRM for Associations whitepaper available

Our friends at SocialFish have teamed up with the folks at Avectra to produce a comprehensive whitepaper on the phenomenon of social customer/constituent management, or "social CRM." The whitepaper describes a social CRM as:

A philosophy and a business strategy, supported by a technology platform, business rules, workflow, processes, and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It’s the company’s [programmatic] response to the customer’s ownership of the conversation.

SocialFish

SocialFish

Also in the whitepaper, they break up the duties of working with a social CRM among various departments (marketing, communications, membership, development), list some helpful tools (including Small Act's Thrive software), and discuss effective management techniques.

Mosey on over to SocialFish's website and check it out.