More on the stat, "More people have mobile phones than toothbrushes"

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There's a scary stat that I first heard at #SM4NP this year (though apparently it's been floating around for a couple of years): More people in the world own mobile devices than toothbrushes.  It was tossed out at this week's BBCON and will probably continue to make the rounds for some time, because, WOW, it's a mind-blowing statistic.

There are a few things to note about this statistic, though: 

At the end of the day, what this statistic means is that mobile MUST be a critical part of your organization's communications strategy, particularly if you have an international reach. Having an easy-to-use mobile website, including an easy way to join and/or donate to your cause on a mobile phone, is critical for your success RIGHT NOW, and you should consider whether mobile apps could be useful as well. If you haven't jumped on the mobile bandwagon yet, there is no time to waste.