How critical is social media to your fundraising efforts? Well, it's certainly not to be underestimated, according to this infographic on social giving in 2012.
What I found most interesting was how likely people were to take action related to a cause (even if it's just learning more about it) when they see via social media that a friend has donated. Do your donation forms allow people to post about their gift on Facebook or Twitter? They should!
What do you find most surprising in this infographic?
Infographic by MDG Advertising.