I keep writing about Pinterest, but seriously, it's not going away. In fact, according to the infographic below, it's quickly becoming a force to be reckoned with. My jaw dropped when I read the following stats:
- In Q2 of 2011, Pinterest accounted for 1 percent of all social-media-driven revenue; in Q1 of 2012, it accounted for 17 percent. In the same time period, Twitter dropped from 10 percent to 1 percent.
- Buyers referred from Pinterest are 10 percent more likely to buy something and spend 10 percent more on average than visitors who arrive from other networks.
- For private accounts, pins that have price information are just as likely to be shared as pins that don't, but on branded accounts, pins without prices were over twice as likely to be repinned than pins with prices.
Granted, these stats are largely driven toward the consumer market, but they demonstrate that Pinterest isn't going anywhere. It's a social network that's helping the for-profit sector make more money (and so is Facebook, according to the infographic).
Obviously, you don't want to jump onto a new social network just because it's popular. But stats like these should make you at least pause and consider whether your organization could make strategic use of Pinterest to reach new potential members and donors.