Pay attention: This is how you write an email donation request. I received this email last week from DonorsChoose.org
This is an awesome donation appeal, for a few reasons:
It hits right as the school year is starting. The need is now.
The email links to a project near where I live, and addresses me by name.
The email doesn't tell me about tons of projects, just one, and it indicates they're already "near the finish line," so a small donation would make a difference.
They don't ask me to research to find a school in my area, they link me to one they've "identified [as] the most urgent...need." Only one click is required on my part.
The email is brief and to-the-point.
Emphasizing the donation would be for a "high-need classroom" and that I have the opportunity to "inspire the teacher and students as they begin the new year" gives me that emotional tug needed to take action.
Way to go, DonorsChoose.org!