I didn't think I'd already need a followup post to yesterday's rant on Facebook's new Donate button, but a slew of blog posts and a couple of announcements from Facebook have driven me to this point.
Let's break it down:
- The more details I learn about Facebook's Donate button, the less a fan I become. Since my post yesterday, I've learned that Facebook will not be sharing donor information with the nonprofits who receive the money. So while nonprofits will get 100% of the money donated (Facebook is eating the processing fees), all chances of building some kind of community (or turning one-time donors into sustaining givers) are out the window.
- Nonprofits have repeatedly requested ad grants, similar to what Google offers, which would make total sense for Facebook to provide after they effectively killed nonprofits' efforts to achieve organic reach on their platform. But there's no sign of those on the horizon, sadly.
- And just to make this whole situation more insulting, Facebook has announced their new News Feed algorithm, the one that essentially tells nonprofits' content "thanks, but no thanks," will bump up vacuous celebrity gossip instead.
- Adding further insult to injury for the common user, Facebook is rolling out auto-playing video ads. It's as if their staff never used a computer lab in the late '90s (or a cubicle anytime since then), and somehow fail to realize how annoying auto-playing sound on websites can be. [Update 12/18/13: Apparently the video ads will not play sound unless you click them. Sorry for any confusion I may have caused here.]
Facebook has a funny way of saying "Happy holidays." What's your take on this batch of news?