On Monday, Danielle Brigida (one of our favorite people) wrote a great post on common mistakes to avoid on Twitter. Taking the next logical step, here is a list of common mistakes to avoid on Facebook.
- Syncing Twitter and Facebook so that awkward tweets (full of hashtags and whatnot) end up on your Facebook page. This is both disorienting and obnoxious to your users, who will soon come to believe you don't value them enough to write two slightly different messages.
- Learn more about why syncing Twitter and Facebook is a bad idea, and how to correct it.
- Sharing links to press releases. Press releases are intended for a very specific audience: The press. Although it takes a little bit longer to adapt your content for a blog, it'll result in a much friendlier format for the casual reader.
- Not adapting to Timeline. Timeline, as a design concept, offers plenty of fun opportunities to better showcase your brand. From the big photo space at the top to opportunities to highlight milestones to the new "promoted posts" option, there's a lot of cool stuff to do, so be sure to take advantage of it.
- Learn about how your nonprofit can adapt its page for Timeline.
- Overposting. Generally speaking, you'll want to limit the number of posts to three to five times a week. Any more than that, and you risk getting hidden from people's News Feeds because you're creating too much clutter.
- Learn more about how often and when to post to Facebook.
- Failing to measure or adapt. At least once a month, check out your Facebook Insights to see how your posts are performing, and which posts are most popular with your fans.
- Check out some good nonprofit benchmarks for Facebook activity.
- Assuming your audience only consists of college students. This is another place where checking Facebook Insights is handy. You may be surprised at the level of diversity among your readers in both age and location. Remember, there are 900 million users on Facebook, so it's clearly not all college students.
- Learn some helpful stats on the diversity of Facebook users.
- Only posting text and links. Facebook users are highly visual creatures, and with the increasing popularity of image-focused social networks like Instagram and Pinterest, you can only help your cause by posting photos and other images. Plus, there's now an option to post photo albums, which take up more real estate on a user's News Feed and are therefore more noticeable.
- Learn more about why images rule on social media.
- Writing superlong posts. A 2012 study showed that posts of between 100 and 250 characters got the most "likes," so shoot for brevity and clarity.
- Learn more about best practices for brands, based on the 2012 Facebook study.
Your turn! Can you name other common mistakes to avoid on Facebook?
Photo credit: edenpictures on Flickr