Bite-sized social strategy: LinkedIn

This is the fourth in a series of posts of super-condensed social media strategy. Don’t have time to read volumes of posts or books on how to do something? Here are the high points.

(Like Handy Smurf, these posts are short, but helpful.)



What is LinkedIn?

  • LinkedIn is a professionally-driven social network where you can share your resume and hopefully find a job.
  • LinkedIn also features groups related to various professional interests, for networking purposes.

Why bother?

  • Brand engagement with LinkedIn is limited and brand pages/groups/etc. don’t typically get much exposure.
  • BUT...LinkedIn has a different audience than other social networks, and is a great place to be if you want to reach folks who don’t spend a lot of time on Facebook, Twitter, etc.

General LinkedIn strategy: Groups, ads

  • Start a group related to your organization (if large or heavily volunteer-driven) and/or interest area. Keep the conversation going.
  • Try ads targeted at the sorts of folks you want as potential donors.
  • Consider using it as a recruiting tool (job postings do cost money, but it can be very effective).
  • Create a company page and keep it 
up-to-date regarding your work and services.
  • Check out the LinkedIn Learning Center for Nonprofits.

(Previously: TwitterFacebook and Google+. Up next: YouTube.)

Image credit: SCALA