What is YouTube?
- YouTube is Google's video-sharing site.
- While creating videos can be tricky and more time-consuming than other social networks, videos give your organization a unique opportunity to tell its story in a more tangible way.
General YouTube strategy: Short, compelling, entertaining content
- Optimum video time is 2 minutes or less. Shorter is better, as attention spans drop sharply after 30 seconds.
- Create content people want to watch. People generally do not want to watch commercials (unless they are very entertaining).
- Make it entertaining, moving, heart-wrenching - whatever it takes to tell your story and get people to watch.
- Check out YouTube's nonprofit program to get extra features on your account.
More tips are here from John Haydon. What's your top YouTube tip?