In the past few weeks there's been an uptick in the number of articles discussing whether or how Facebook has killed brand page engagement. Here's the quick summary:
- People claim they're noticing severely decreased engagement for brand Pages.
- Facebook claims that, no, they haven't done anything to hurt your brand's engagement metrics. (Despite the fact that intentionally decreasing brand engagement could help them boost revenue by selling more "Sponsored Stories.")
- Brand page managers begin to notice a tough-to-break-into cycle of needing engagement to get the visibility in News Feeds that will help them get engagement in the first place. Brand page managers begin flipping tables in frustration. (See figure A.)
- Some noted Facebook experts begin exiting Facebook as a marketing tool altogether.
- Other Facebook experts focus on how to make Facebook work as a marketing tool, within its limitations (while also venting their frustration about the new "Pages Feed" Facebook recently added).
Where do you stand on the debate? What's your experience been? Post your thoughts in the comments.